R U OK? recognises it is critical for not-for-profit organisations to understand the outcomes and impact of their activities on the people and communities they serve. 

 

Prevention and early intervention are critical in addressing this population health challenge with R U OK? playing our part in the collective effort to reduce the incidence of suicide.

R U OK? contributes to whole of population accountability and has its own accountability measures. 

 

R U OK? maintains and increases relevance, credibility, and connections, by continually developing initiatives for all people living in Australia including priority population groups for whom social and cultural factors have a significant influence upon mental health and wellbeing. Our work is based on evidence, data, and most importantly, lived experience. Our forward-thinking and fresh resources and activities are designed to be inclusive, embrace communities, and promote caregiving by encouraging everyone to ask, ‘are you OK?’.


R U OK? Any Day


R U OK? is no longer only a National Day of Action. It is a constant in our national narrative and a question for any day.


Since our inception R U OK? has helped change the national conversation about mental health and suicide prevention. We are living and working in a time where we are engaging the ‘R U OK? Generation’ – a cohort of young people that has always had R U OK? in their lives. Our roots will always remain in R U OK?Day and we are grateful for the generosity of individuals, communities, and organisations who helped drive the conversation to be what it is today.

OUR IMPACT

Among the people who asked someone if they were OK in response to R U OK?Day 2023: 

Source: R U OK? Impact Tracker (2023, September), KANTAR PUBLIC

BEHAVIOUR CHANGE MEASURES

1

People understand mental health and their role in suicide prevention

2

People are meaningfully connecting

3

People feel confident and capable of having a conversation

with someone who is struggling with life

4

People are seeking help and feel supported in conversations

COMMUNITIES SHARE THE IMPACT OF R U OK?

"Talking is liberating. It has also saved my life in the last 12 months. But having people who will listen and the really good friends who contact you and check on you – that makes the REAL difference."

"In a world that often rushes past the struggles of others, R U OK?Day stands as a beacon of

empathy and human connection. It’s a reminder that a single question holds the power to heal, to uplift,

and to save."

"Please ask R U OK?, even ask it of yourself. There’s help out there. Please reach out. Reaching out has saved me a number of times. If you can’t support yourself, accept help from those that can and will support you."

"Together, let’s cultivate a culture of compassion, empathy and support. Small gestures can create big ripples of positive change in the lives of those around us. Reach out, listen, and show that you care. Together we can make a difference."

"We’re using R U OK?Day as an ‘Anniversary Celebration’ to celebrate the last 12 months where we have checked in on one another, and as a day to catapult us into the next 12 months of asking R U OK? and incorporating it into our organisational culture."

"As an Aboriginal person I appreciate the amazing work the R U OK? team has done to get the message out in Aboriginal languages to the mob. Nyuntu palya tjuta. Which shows how important it is to communicate in indigenous languages.” 

Source: R U OK? Community Survey 2024

EXAMPLES OF OUTCOMES

KNOWLEDGE

  • People aware of R U OK? believe the campaign makes people more willing to ask their friends what’s troubling them.



  • People aware of R U OK? believe the R U OK? campaign makes people feel more connected.

 

  • People aware of R U OK? agree R U OK? campaigns work to reduce the stigma associated with seeking help for mental health issues.

INTENT

  • Those who access R U OK? resources view them favourably with the majority considering them to be trustworthy and useful. 


  • The R U OK? website remains the most commonly accessed resource with its free information and guidance.



  • Those aware of R U OK? understand we offer a set of year-round activities.

ACTION

  • Those who are exposed to the R U OK?Day campaign are up to six times more likely to reach out to someone who might be experiencing personal difficulties compared to those not exposed to the campaign. 



  • We measure how Australians ask the people in their world if they are OK and how they lend support.

2022-23 ANNUAL REPORT

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