Byron Bay Cookies joins forces with R U OK? for second year

hello • 23 June 2020

For a limited time, the Byron Bay Cookie Company has re-branded their best-selling Milk Choc Chunk cookie to help further raise awareness and funds for R U OK?

After a successful campaign in 2018, the Byron Bay Cookie Company is proud to be supporting R U OK? again this year by releasing a special edition cookie. Part of proceeds from each cookie sold will be donated to R U OK?, an Australian charity that focuses on suicide prevention, by inspiring and empowering everyone to meaningfully connect with people around them and support anyone struggling with life.

The co-branded R U OK? cookie has been baked in a way that makes it easy to break in half and share with a friend, family member or work colleague. 

Ahead of R U OK?Day on Thursday 10 September, the R U OK? Cookie by Byron Bay Cookies will be available in selected cafes from mid-June, as well as selected Coles supermarkets from August. 

The shareable cookie is also be available to purchase at store.ruok.org.au/limited-edition-byron-bay-cookie/

Katherine Newton, CEO, R U OK? said, “We’re pleased to be working with Byron Bay Cookies again. Sharing a cuppa and a treat is a good opportunity to start a meaningful conversation in a comfortable relaxed manner.”

Emilie Emond, Marketing Manager for the Byron Bay Cookie Company says, “R U OK? is a cause that means a lot to us as a brand and means a lot to our team, and we’re thrilled to be baking the R U OK? cookie again this year. We encourage all of our cookie lovers to stay connected by asking a simple question: ‘are you ok?’”

The limited release R U OK? Cookie by Byron Bay Cookies are now available here at a retail price of $42 for a box of 12, individually wrapped cookies to share. 


Truckie Eno poses in front of a yellow fire engine.
26 March 2025
After losing mates to suicide, one man is on a mission to break the silence and encourage more life-changing conversations.
Disaster Relief workers help clean up after a natural disaster.
16 March 2025
Recovering from a natural disaster or emergency can be tough for communities, but practical support and open conversations can make a real difference.
R U OK? ambassador Eric with his niece, Isabel.
24 January 2025
R U OK? ambassadors have shared their stories and the importance of asking R U OK? Any Day.
Show More
Share by: