'TIS THE SEASON TO BE ASKING R U OK?

SHARE KIT

R U OK? HOLIDAY CAMPAIGN SHARE KIT

R U OK? have produced free tips and practical tools to increase peer support during the holiday season.  ‘Tis the season to be asking R U OK? encourages all of us to meaningfully connect with those in our world who may be struggling.


Why the holiday period?


The holiday season is a celebratory time for many Australians, but for some it can also be a time of additional financial and emotional pressure.


Two thirds (66%) of respondents to the Salvation Army Christmas Research Report(1) described the time of year as stressful, lonely, and sad. Financial pressure was a key challenge, while 29% reported feelings of disconnection from family, friends, and their community.


Research from Red Cross Australia(2) echoed these findings with one in three (31%) Australians often feeling lonely around the festive season.


The R U OK? holiday campaign seeks to remind all Australians of the various struggles that people in their world might be experiencing, but most importantly the role that they can play in supporting them through this time. By taking the time to ask, ‘are you OK?’ with genuine interest and concern, we can help those who might be struggling feel heard, supported and better about managing their situation(3).


  • HOW: Visit ruok.org.au/holiday for free tips and tools to help you connect with the people you care about this holiday season.


  1. Russell, C, Quan, L, and Taylor, E (2022) Fallen on hard times this Christmas: The Salvation Army’s Christmas research report 2022. Australia.
  2. Australian Red Cross (2022) Rising cost of living dampens festive cheer. Australia.
  3. Fiftyfive5 (2023) R U OK?Day campaign research. Australia.
'Tis the Season to be asking R U OK? resources

HOW YOU CAN SHARE THE MESSAGE

We would appreciate your support to share this message across your networks. To assist you we’ve drafted some copy below. You can download social media tiles, videos, posters and an email signature  below.


  • Short promotional copy (46 words)


'Tis the season to remember that some of us find this time tough. Missing those who aren’t here with us or struggling with holiday stuff.


Get free ideas on how to meaningfully connect with the people you care about this holiday season at ruok.org.au/holiday #ruokanyday


  • Medium promotional copy (75 words)


‘Tis the season to remember that some of us find this time tough. Missing those who aren’t here with us or struggling with holiday stuff.


So ‘tis the season to be asking, “Can I help you out in any way?"


"I’m here for you if you need me”, “Just checking in, R U OK?"

Get free ideas on how to meaningfully connect with the people you care about this holiday season at ruok.org.au/holiday #ruokanyday

RESOURCES TO HELP YOU SHARE THE MESSAGE

Download our resources to help encourage more meaningful connections and conversations at home, work, school and in your local community. They include posters, social media tiles and an email signature.

CALENDAR OF CONNECTION

The Calendar of Connection provides a range of connection ideas to help you reach out and lend support. You don’t have to take any particular action on the exact date allocated,  rather use the calendar as a thought starter for checking in across the festive season. You can download a PDF version to print at home or use the JPEG image to share on social media, message or email.

AUDIO COMMUNITY SERVICE ANNOUNCEMENTS

R U OK? has produced a series of radio community service announcements of both 15 and 30-second duration. The following radio CSAs are available for use across your platforms to amplify and share the R U OK? message. Please note flighting dates.

CONTACT US

If you would like more information, we would be more than happy to supply long form editorial, interview opportunities, additional imagery or video content. 

 

For more information, please contact us here. We welcome your feedback and appreciate your time.